OUR STORY
She drew the logo. I built the brand.
“I started this business so me and my daughter could have a connection. She drew the logo and I came up with the name Seven Minutes Late. I want her to see that if she puts her mind to something, anything is possible.”— THE FOUNDER
The Bear Duo
The iconic bear duo logo wasn't designed by an agency or a freelancer. It was drawn by a kid — the founder's daughter. A simple drawing that became the face of an entire brand.
Every hoodie, tee, hat, and pair of shorts you see carries that same drawing. It's not just a logo. It's proof that a child's imagination can build something real.
The Name
Seven Minutes Late isn't an apology. It's a mindset. Moving on your own time. Not rushing to fit into someone else's schedule. Not bending to the pressure of what everyone else is doing.
This brand is for people who do things their way — in their own time, on their own terms. Rep the bears. Stay unbothered.
Made to Order
Every piece is made to order. We don't mass-produce. When you order from Seven Minutes Late, your item is made specifically for you — which means better quality, less waste, and something worth waiting for.
Allow 4–6 weeks for delivery. Good things take time.