SEVEN MINUTES LATE
“I started this business so me and my daughter could have a connection. She drew the logo and I came up with the name Seven Minutes Late. I want her to see that if she puts her mind to something, anything is possible.”
— The Founder
SHOP NOWTHE BRAND
Built for those who move on their own time. Seven Minutes Late is more than a brand — it's a state of mind. Rep the bears. Stay unbothered.
Seven Minutes Late is an independent streetwear brand with a real story behind it. The iconic bear duo logo was drawn by the founder's daughter — now it lives on every hoodie, tee, hat, and kids' style we make. Each piece is built for people who don't rush for anyone. Premium quality, made to order, limited quantities.
From heavyweight graphic tees and hoodies ranging from 6oz to 12.5oz, to fleece shorts, snapbacks and dad hats, and a kids' zip-up hoodie for the next generation of bears — Seven Minutes Late has something for the whole crew.
STYLE GUIDE & LOOKBOOK
Outfit ideas and styling guides built around real pieces from the collection. Learn how to style an oversized hoodie or build a look around a graphic tee — with direct links to shop each fit.
READ THE STYLE GUIDEFOLLOW THE BEARS
New drops, behind the scenes, and the culture. Stay up to date with everything Seven Minutes Late.
@sevenminslate